Digital Trends in the Real Estate Sector

Posted on:: 20 Mar 2018

Real estate is in full speed when it comes to the digital process. It’s time to prepare for the latest digital developments so that real estate doesn’t fall behind.

We know smart cities, but builders nowadays increasingly think about the construction of digital facilities when they’re developing a new district, which enables people in the neighborhood to manage affairs themselves. These developments can be seen in the field of safety, care, maintenance, transport and purchase of products and services. By linking hardware in the neighborhood to custom software, people in the area can make decisions together, save energy and purchase services. 

Social concepts will arise to combine the strengths of people in the neighborhood, such as crowd sharing. In an area with smart digital facilities you can curb matters along the lines of demographic ageing and alienation. Think of remote communities or using seniors for certain activities in the area, like babysitting. Next Door tries to do so in America by joining neighborhood communities.

Buildings are getting smarter which makes them easier to repurpose. Nowadays offices and residences are pretty strictly distributed. Smart construction gives us the chance to say: this is an enormous house, the people that live in it are getting older, so we’re going to reach a point where we can move around components that will change the residence; for example, housing for the elderly downstairs and young professionals upstairs.


With the addition of augmented reality (AR), it’s also possible to move objects to a different place than that of where you’re residing whilst still experiencing its true dimensions.

A house or public space is particularly suitable for this technology. 3D design is already being used in real estate, so the only question left was how to connect that information to the customers so it can be rapidly shown how the neighborhood, the house and the interior is progressing. The answer is augmented reality. AR makes it possible to experience real estate on your mobile phone. It’s a major advantage in comparison with virtual reality, which you always need goggles or a helmet for.

Each party concerned in constructing a neighborhood – the architects, the construction company, the local authority and the suppliers – is increasingly working with these technologies. It’s made possible for these parties to incorporate all of the modifications in wire models in real-time. This results in an enormous boost in efficiency, but it also means that these modifications are implemented in the building model in real-time when the client is configuring the house. This way, houses can get more and more customized.

Other technological trends to take into account in real estate are Accelerated Mobile Pages (AMP) and Google Maps for real estate. AMP are faster, lightweight pages that are also a ranking factor for Google. Over two billion pages have been AMP’d by now and because the first interaction is of great importance when someone uses their mobile phone to view a house, we strongly recommend to get on it as soon as possible.

Google Maps for real estate is a layer that you can put on top of Maps. Instead of a self-made, custom implementation on your website which showcases the offered accommodation, you can upload that data to Google Maps. Then you’ll have the full Maps functionality with the houses you want to showcase on it. This way, a lot of information such as facilities in the neighborhood of a house, can be seen at a glance.

The feature also makes it possible to map customer behavior so you know just how and where to reach your target group. In addition, marketing campaigns can be adjusted based on location data and it will show the occupancy history of an area, so customers can get an insight into the developments of certain neighborhoods and relevant market values thereof.

Google Maps for real estate is mostly free of charge, which makes it a great solution for smaller companies.